The FIFA Club World Cup 2025 isn’t just a football tournament—it’s a global business opportunity. With 32 of the world’s best clubs, fanbases from every continent, and matches played across the United States, this event is attracting massive investments from top international brands.
From tech and apparel to food, finance, and travel, the corporate ecosystem behind the tournament is as competitive as the games themselves. These brands aren’t just looking to put their logos on LED boards; they’re leveraging this moment to connect with passionate fans, tell powerful stories, and secure long-term loyalty.
/So, who’s spending big to win hearts (and wallets) at the FIFA Club World Cup 2025? Here are the top 10 brands leading the charge.
1. Adidas – The Eternal Football Giant
Why it matters: Adidas has been a cornerstone of FIFA events for decades, and 2025 is no different. As the official match ball supplier and apparel partner for several clubs, Adidas is ensuring its brand is on the field, on the fans, and in every highlight reel.
Club connections: Real Madrid, Bayern Munich
Activation strategy: Limited-edition Club World Cup gear, athlete-led campaigns, and streetwear crossovers.
2. Visa – The Global Payment Powerhouse
Why it matters: As a long-time FIFA sponsor, Visa is doubling down on its presence in North America, using the Club World Cup to promote contactless payments, stadium activations, and exclusive cardholder perks.
Focus: Seamless payment tech across stadiums
Fan perks: Early ticket access, stadium discounts, fan experiences
3. Coca-Cola – Hydration, Heritage, and High Visibility
Why it matters: Coca-Cola’s partnership with FIFA stretches back over 40 years, and 2025 is the perfect stage to reinforce its emotional connection with football fans.
Campaign highlight: “One Game, One Goal” – a global unity campaign connecting fans through personal football memories, supported by custom bottles with club logos.
Bonus: Coke’s influence extends into community outreach and youth engagement projects in host cities.
4. Apple – The Streaming Newcomer with Stadium Ambitions
Why it matters: Rumors suggest Apple is exploring partial streaming rights, tech sponsorships, and AR/VR fan experiences within stadium apps. Their strategy isn’t just about broadcasting—it’s about transforming the way fans consume the game.
Focus: Second-screen experiences, matchday recaps on Apple TV+, and immersive behind-the-scenes content.
5. Heineken – Cheers to the Beautiful Game
Why it matters: Heineken’s long-standing association with UEFA has made it a beloved beer brand among soccer fans. The Club World Cup gives it a chance to dominate the matchday bar experience in U.S. stadiums and fan zones.
Strategy: “Pouring Goals” campaign tied to in-game milestones (goals = drink deals), plus beer gardens themed for different clubs.
6. Qatar Airways – Global Reach with Regional Loyalty
Why it matters: As the official airline for multiple teams (including Al Hilal and Paris Saint-Germain), Qatar Airways is using the Club World Cup to showcase its global footprint and luxury travel brand.
Key markets: Middle East, North America, Europe
Activation: Travel packages for international fans, club-themed lounges at airports, VIP transport options
7. Amazon – Logistics, Merch, and Streaming Crossover
Why it matters: Amazon is everywhere—and now it’s using the Club World Cup to push Prime Sports, exclusive club merchandise, and its powerful logistics network for same-day delivery of fan gear.
Unique angle: Amazon-branded delivery lockers at stadiums for pre-ordered jerseys and matchday gear.
8. Nike – Spotlighting Clubs and Athletes Alike
Why it matters: Although not an official FIFA partner, Nike will have a strong visual presence through club partnerships with Chelsea, Fluminense, and others. The brand is investing heavily in individual storytelling and influencer marketing around the event.
Campaign: “We Play Here” – city-by-city videos of Nike athletes warming up in iconic American landmarks, from NYC rooftops to LA courts.
9. McDonald’s – Stadium Snacks Meet Street Culture
Why it matters: With heavy branding in the food vendor space and promotions tied to match days, McDonald’s is aiming to be the go-to snack stop for fans both in and out of the stadium.
Partnership highlight: “Taste the Goal” combo meals inspired by participating countries (e.g., Brazilian BBQ Burger, Moroccan Spice Fries).
10. Samsung – A Tech Giant Aiming for Fan Engagement
Why it matters: Samsung is leveraging the Club World Cup to promote its newest smartphones and smart TVs, focusing on 4K matchday experiences, fan selfies, and real-time social media moments.
Unique feature: Samsung Stadium View – an app-enabled 360° live camera feed accessible only to Galaxy users, giving fans a VIP-like experience from their seats.
💡 The Bigger Picture: Football as a Global Marketing Engine
This edition of the FIFA Club World Cup is more than just a football tournament — it’s a marketing goldmine. With matches broadcast in over 180 countries, stadiums packed with global travelers, and fans engaging through every screen possible, brands are viewing this event as the Super Bowl of international club football.
Expect collaborations, viral stunts, pop-up shops, social media campaigns, and real-time AR experiences.
And it’s not just global brands. Smaller regional sponsors — including local food chains, American breweries, and grassroots tech startups — are also joining the action in U.S. host cities like Miami, Seattle, Atlanta, and Los Angeles.
🏁 Final Thoughts
The FIFA Club World Cup 2025 is set to be the largest and most commercially impactful edition ever—and brands know it. These 10 giants are already competing off the pitch just as fiercely as the players on it.
From sneakers to smartphones, beverages to bandwidth, the fan experience is being reshaped by sponsorship activations, influencer partnerships, and a global wave of creative branding.
📲 Want to follow more behind-the-scenes business stories, club previews, and pop culture from the Club World Cup 2025? Head over to soccernpopcorn.com
I’m a Brazilian copywriter and the voice behind Soccer n Popcorn. I’ve been in love with football for as long as I can remember — especially the electric energy of stadiums and the stories that unfold off the pitch. From fan chants to behind-the-scenes rituals, I’m here to explore everything that makes the game more than just 90 minutes.
